IQOS is an innovative alternative to smoking that uses tobacco instead of liquid, giving real tobacco taste and satisfaction.
IQOS doesn’t burn tobacco – it only heats it. This significantly reduces the levels of harmful chemicals generated when compared to cigarette smoke*.
£3 billion has been invested over 10 years to perfect the design and heated tobacco technology inside IQOS. And it shows. There are already over 5 million IQOS users worldwide, each having successfully switched from cigarettes to IQOS.**
* Source: Comparison of HPHC concentrations (mass per unit volume of aerosol/cigarette smoke) obtained under intense puffing conditions (Health Canada method for cigarettes and IQOS, CORESTA recommended method 81 for e-cigarettes), based on data available to PMI in 2017.
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